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Message On A Bottle


Monday, February 20, 2006
 
Something original in publishing, for a change. Marketing student Joanna Wojtalik had an idea - distribute small magazines which "fits onto a fast moving consumer product and distribute via grocery rather than traditional magazine channels." Now it's a reality, as the tiny magazine iLove goes on sale soon, attached to a bottle of water.

This has obvious applications to the mystery field. An Anthony Neil Smith story with your Abita beer? Sure! Ken Bruen on your can of Guiness? Why not! Gabriel Cohen's Red Hook on a real Red Hook? Of course!

Though we suspect that some of today's bigger blockbusters would require the 40 oz. Bull...

posted by Graham Powell at 6:53 PM